Route of the Badger
The Route of the Badger, launched in 2014 through Rails-to-Trail Conservancy (RTC), is an initiative to connect trails throughout Southeastern Wisconsin’s seven counties including Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington and Waukesha. The Route of the Badger offers a vision centered on a 700-mile-plus regional trail system connecting people and providing opportunities for recreation, connections to nature, tourism and local businesses. This network of trails currently consists of about 340 miles of existing trails. Small investments that build upon existing infrastructure will greatly improve connectivity within the region. More information on the Route of the Badger initiative is available on the RTC website. The map on the right shows how the Ozaukee County Interurban Trail fits within the broader Route of the Badger plan.
Joint Effort Marketing Grant
The Ozaukee County Planning and Parks Department was awarded a Wisconsin Department of Tourism Joint Effort Marketing (JEM) Grant to develop and implement a marketing strategy to promote usage of the Ozaukee Interurban Trail during the fall and winter shoulder seasons. This grant allowed Ozaukee County to develop an engaging branding campaign that provided for consistency throughout trail communities. This included creation of a new, and updated, trail website including an interactive ArcGIS StoryMap, email marketing, utilizing a wide variety of advertising avenues including print and a social media, development of a new marketing logo for the trail, and a public relations campaign all led by White Rice Advertising & PR, LLC. This project is a partnership of active, passionate community organizations, including the Ozaukee County Tourism Council, Ozaukee County Planning and Parks, and our area Chambers of Commerce (including Grafton, Cedarburg, Mequon-Thiensville, Port Washington and Belgium). Better marketing of the Interurban Trail provides additional recreational opportunities for residents and visitors who are currently unaware of this amazing amenity.
Please find the report on JEM grant activities here.